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Moment of Impact #1

Writer's picture: Andrew O'LoughlinAndrew O'Loughlin

A friend just asked my son to join a new club - it was a bit of a spark and away he went šŸƒšŸ½ā€ā™€ļø šŸƒšŸ½ā€ā™‚ļøšŸ˜



It's the moment that we call ā€˜the Triggerā€™ that leads people to get involved in your sport or event.


It may be the same for you.


Some 'thing' inspired you to sign up for an event, join a team or a clubā€¦ a trigger that ignited your interest āš” .


So in terms of the influential moments of a pathway or journey with your sport or event, identifying and harnessing these triggers can be game-changers.


ALWAYS REMEMBER - THESE FIRST IMPRESSIONS MATTER.


We've always been told this, and the evidence supports it. Those moments that start someoneā€™s journey into a new experience are pivotal.


The trigger is the starting point, and if we can ignite that aspiration we can watch our participation growā€¦ šŸ“ˆ


So now recognising and nurturing these moments is crucial.


Friends, family, or a persuasive social media post.... 'the experience' will be at the source, and by strategically designing these 'trigger moments', we can attract more participants, for you.



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